Blue is strongly associated with tranquility and calmness. Blue is used to promote products and services related to Technical innovations, Financial services, Law and legal services, Security, etc.
It is linked to consciousness and intellect. Blue is a masculine color; according to studies, it is highly accepted among males.
Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America which is the target group of the brand.
It represents knowledge, power, integrity, and seriousness.